About us


We believe that sharing food knowledge and experience is the most delicious business in the world.

It is all about people, their needs and ambitions. And about food, its connection with health, sustainability and quality of life on our planet.

International questions ask for international answers. We do not believe in closing borders and building walls. But in building bridges. Between people who supply and people who demand. Nearby if possible, far away if need be.

Our passion Is to create strategies for food entrepreneurs who wish to make a difference and want to contribute to a better world.

Our practical experience And up-to-date knowledge helps putting the challenges of tomorrow on today’s menu.



In 2007 Albert Hoeksma and Janet Lebbink decided to pool their many years’ experience of food, marketing, sales and business development and to use it to help others. Since that time, they have helped food entrepreneurs from small to large companies with their food export activities. Their support varies from providing strategic advice to support with the sale of food products in foreign countries. 

Janet and Albert have found each other in their shared passion for food and international work. ‘Our personalities, knowledge, experience and competencies are complementary, making us the preferred knowledge partner for food companies in many aspects of the business. By sharing our knowledge and experience we give insight, create an overview and help to make the most of opportunities. The international success of our principals will contribute to a healthy, sustainable and future-proof world.’

Janet Lebbink specialises in combining working at an international level with her knowledge of marketing, sales, and nutrition.

‘It is fantastic to be able to use my passion for travel, foreign languages and other cultures for successfully completing international projects!’

Janet Lebbink


Human Nutrition – Wageningen University & Research

International Traineeships – Québec, New York, São Paulo


Work experience

TNO | Innovation for Life – Project manager biostatistics

FrieslandCampina – International product manager

Honig Merkartikelen – International account manager B2B

KraftHeinz – International business development manager

RVO – Advisor Starters International Business (SIB)

TEN the export network – Partner

HAS University of Applied Sciences – Lecturer Nutrition & Health

Albert Hoeksma


Commercial economy – HEAO Leeuwarden

Export management – Evofenedex

Work experience

Th. van Huystee – Group product manager

Van der Meulen – Account manager export

Honig Merkartikelen – Manager export & ingredients

Kraftheinz – Manager international food trading

RVO – Advisor Starters International Business (SIB)

TEN the export network – Partner

Aeres University of Applied Sciences – Lecturer Business management & Agrifood

Because of his experience of dealing with companies, from small family firms to major multinationals, Albert Hoeksma is a specialist in the field of food exports.

‘I would be pleased to be able to use my knowledge, together with my passion and persistence, for the benefit of your export project!’

Shared passion

Albert and Janet met as a result of their shared passion for bringing food products to market in various countries. ‘It is our ambition to introduce the right products to the right markets. We succeed in finding these markets through our interest in local populations, customs, and traditions. We understand how they do business. That is our expertise.’

Contact us

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TEN the export network

P.O. Box 339

8440 AH Heerenveen


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