Marketing & sales
Arriving at a buyer
How do you get to a retailer or other food purchasing organization? And when you finally sit at the table, how do you use the limited time you have? Successfully presenting yourself and your concept is not that simple yet. Every purchasing organization has its own profile, is looking for very specific matters and is also very busy. How do you best respond to that?
TEN the export network helps you with sales and marketing
The positioning of your export concept
Products or services that are a success in the home market, you can rarely translate one to one abroad. It is necessary to take into account other eating habits, other uses, other languages and other legislation. This often requires adjustments in the positioning of the concept, for example changes in recipe, physical packaging or packaging design. Or even more decisive: adjustments in positioning on another target group via another distribution and/or marketing channel.