Distributeur search Mexico

First of all, we analyzed the Mexican market paying attention to the development of frozen food, the different product categories, competitors, price developments etc. Of course, macro-economic developments also play a role in these kinds of markets, but there indeed seemed to be a substantial target group for Nomad. We set up a partner profile, describing the criteria the ideal distributor should meet. Based upon these criteria we screened hundreds of different potential partners to come to a long list of 12 companies. We visited 6 of these companies; during these meetings we gathered additional information to come to a shortlist of 3 distributors.

All market data and distributor information was presented to and shared with the Nomad Foods management, who agreed with the selection process, the ranking and the final choice for distributor number 1.