Market research & selection
Selecting the right export market
How do I select the right export market? Probably the first question that comes up to entrepreneurs when thinking about exporting. Without proper analysis and substantiated export strategy, this question is very difficult to answer. But if it is clear what is the distinctive character of the concept, which determines the success on the home market and what the strategic directions are, then the market selection is a bit simpler.
Market selection criteria
On the basis of together formulated criteria for market selection, we filter markets in such a way that we maintain a top 10, which is logically the first entry of the export market. The further approach depends on the available budget, time and capacity and the selected entry Strategy. Do you want help with market selection? Please take a look Contact To hear what we can do for you!
Entering a new export market
o enter a new export market, we will first jointly determine which strategy is most desirable in terms of the market tree for your company. This can be a direct strategy, where no third parties are engaged and sold directly from the home market or a local sales office, or an indirect strategy, involving an agent, distributor, piggy-back construction or joint venture.
A successful markets tree
In addition, we examine which marketing and sales activities should be carried out in order to successfully introduce the concept to the new export market. Consider, for example, the positioning of the concept: to what extent are there any changes in storytelling, warenwettelijke aspects, prescription hours, design and website necessary? A marketing plan will also be drawn up containing the promotional and communicative activities for the markets tree. With regard to the sales activities, the sales process must be started via an intermediary or directly via the retailer, wholesaler or food service partner.
Contact us
Contact
TEN the export network
P.O. Box 339
8440 AH Heerenveen
Netherlands
