PositioningThe positioning of your export concept
Products or services that are a success in the home market, you can rarely translate one to one abroad. It is necessary to take into account other eating habits, other uses, other languages and other legislation. This often requires adjustments in the positioning of the concept, for example changes in recipe, physical packaging or packaging design. Or even more decisive: adjustments in positioning on another target group via another distribution and/or marketing channel.
TEN The export network ensures the correct positioning
We have experience in adapting food concepts to various markets. For example, for De Ruijter we provided a design and positioning adjustment and for Brinta a physical packaging adjustment was necessary. Can you also use help with the positioning of your export concept? Feel free to contact us!